I’m a designer who thinks deeply about product. Previously, I led growth design at Meta, cofounded a startup, and worked at design agencies. I thrive at companies that value ownership and experimentation.
Independently researched, designed and launched a language learning app of 50,000+ users.
Designed and directed brand assets for Lockcard's app, blog and social media.
Owned end-to-end onboarding UX for Facebook, Instagram and Messenger. Optimized every part of the flow to make it feel simple and trustworthy to 100 million personas from around the world, every month.
Designed and shipped a sign-up flow seven times shorter than the standard one, while upholding some users' need for agency and profile control.
Designed and directed creative work for cool clients ranging from tech startups and governments to restaurants.
Releasing my inner creativity in this website I hand-drew and animated for a local coffeeshop.
How to build useful products (WIP) A guide to building useful products, from idea to a working solution.
Where creative ideas come from A formula for coming up with creative ideas more often.
A Case for Taking a Break Why I quit Meta to take time off — and why others in my situation might consider it too.
How I built an EdTech startup Building Lockcard, a vocabulary learning app, from research to 40,000 downloads.